MA Fashion Marketing 

The MA Fashion Marketing course at the University of Portsmouth is designed to provide students the skills necessary to succeed in the fast-paced world of fashion. The full-time course requires 1 year, and part-time could take 2 years or more, giving learners a deep understanding of fashion marketing, brand management, innovation, sustainability, and consumer behaviour.Course Content: Students will learn about the innovative techniques and concepts required for career progression in fashion marketing. The curriculum includes a sustained research project and a professional practice unit, where students will engage with the global fashion industry, through delivering a live professional practice project with an industry partner.Key Modules: Key modules include Introduction to Marketing Management, Fashion Branding and Communications, Customer Insight in Fashion, and Sustainable and Responsible Marketing in Fashion. An independent learning project is also required, which involves a comprehensive research project where students can focus on an area of marketing they are particularly interested in.Accreditations: Upon successful completion, students will be awarded a Master of Arts degree in Fashion Marketing.Future Careers: Graduates of this course will be prepared for positions in various sectors of the fashion industry, such as Fashion Marketing Manager, Brand Manager, Marketing Researcher, and Retail Buyer. Alumni have also gone on to establish their own fashion labels, become freelance consultants, or progress into higher-level research or academic careers.For more information on this course, please visit the official course page.