BA (Hons) Marketing 

The undergraduate course, BA (Hons) in Marketing by the University of Portsmouth is a full-time course that provides students with a comprehensive understanding of marketing techniques and strategies, consumer behavior, market research, and brand management. It aims at molding the students into marketers of the future.Course Content: The course covers core areas of marketing with a focus on brand development and consumer behavior. The curriculum helps the students to learn traditional and digital marketing techniques through real-life case studies, guest lectures, and live projects. The course also encourages students to make improvements at various industries during the optional placement year. The final year project allows students to specialize in an aspect of marketing they are passionate about.Key Modules: Some of the core modules include Marketing Essentials, Market Research in Practice, Digital Marketing and Social Media, Practising Sustainable Business, Human Aspects of Marketing, and International Marketing.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), offering direct entry to the CIM’s Chartered Postgraduate Diploma in Marketing.Future Careers: After completion of the course, students can have future careers in various roles like Marketing Executive, Marketing Manager, Brand Manager, Sales Manager, Business Development Manager, and Market Research Analyst. The placement year also helps students to gain real-world experience and improve their employability.For more information on this course, please visit the official course page.