BA (Hons) Fashion Marketing 

The BA (Hons) Fashion Marketing course from the University of Portsmouth is meticulously designed to equip students with the necessary skills to thrive in the fast-paced and ever-evolving fashion industry within a marketing context. The course combines the study of fashion marketing theory with practical, real-world skill development.Course Content: The course provides a comprehensive understanding of the fashion industry, covering aspects of product development, branding, promotion, and retailing. This includes study areas such as the creative process of fashion, trend interpretation, sustainable business practices, marketing strategies and planning, and events management.Key Modules: Key areas of study include Introduction to Fashion Marketing, Visual Culture, Marketing Principles, Fashion Buying and Merchandising, Fashion Marketing Management.Accreditations: This course is a Chartered Institute of Marketing (CIM) accredited study center, therefore, undergraduates on this course can acquire professional CIM qualifications alongside their degree.Future Careers: Upon successful completion of the course, graduates have pursued roles in diverse areas, including fashion buying, visual merchandising, fashion marketing and promotions, fashion retailing, fashion public relations, and other areas.For more information on this course, please visit the official course page.