BA (Hons) Digital Marketing 

The BA (Hons) Digital Marketing undergraduate course at the University of Portsmouth gives students the essential skills and knowledge to succeed in the ever-evolving digital world. This course covers various areas of digital marketing such as creating effective digital and social media strategies, analysing where your audience is and how they interact with your brand online, and how digital technologies are changing the way we do business.Course Content: The curriculum is designed to equip students with practical and theoretical knowledge in areas like Search Engine Optimisation (SEO), Pay-Per-Click (PPC), methods of online and offline digital marketing, principles of web design, and digital analytics.Key Modules: Core modules in this course include Introduction to Digital Marketing, Business Systems and Applications, Principles of Marketing, Applied Marketing Analytics, Digital and Social Media Marketing Strategy, and Content Management and SEO among others.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), the world's leading professional marketing body. This means the course is nationally recognised in the industry, increasing the value of the degree in the eyes of employers. Future Careers: After graduation, you can expect to work in roles such as Digital Marketing Executive, Social Media Manager, SEO Specialist, Content Marketer and Digital Marketing Analyst. You can also opt for further studies or research in this field.For more information on this course, please visit the official course page.