MSc Marketing

The Marketing MSc at Queen's University Belfast is a comprehensive course designed to equip students with the necessary theoretical knowledge and practical skills needed to excel in a marketing-focused career. The course combines academic rigor and practical relevance, providing students with a thorough understanding of marketing and enabling them to apply their knowledge in real-world business scenarios. Course Content: The course consists of both compulsory and optional modules. Compulsory modules cover essential topics such as Marketing Theory, Strategic Marketing, Integrated Marketing Communication, and Marketing Analytics. Optional modules provide additional insight into areas including New Venture Creation, Global Business Project, and Marketing for High-Tech Firms. Key Modules: Key modules include Marketing Theory, Strategic Marketing, Integrated Marketing Communication, and Marketing Analytics. Accreditations: The MSc Marketing programme is recognized by the Chartered Institute of Marketing (CIM) and provides students with a foundation for gaining a professional qualification with the CIM. Future Careers: The course is designed to prepare students for roles in various sectors including FMCG, retail, marketing consultancies, stock broking companies, as well as public and private entities. The course also prepares students to take on roles in marketing management, sales, advertising, research, consultancy, and public relations. For more information on this course, please visit the official course page.