MSc Consumer Behaviour

The MSc Consumer Behaviour course offered by the University of Reading equips students with the knowledge and understanding of consumer behaviour and its role in both marketing and public policy. This course is particularly useful for those aspiring to have a career in consumer research, marketing, branding, or customer service in both private and public sectors.Course Content: The course content imparts an in-depth understanding of consumer behaviour and its application in various fields. It covers a wide range of topics including observational research methods, advanced qualitative research methods, and behavioural implications of marketing strategy.Key Modules: The course includes key modules such as Consumer Behaviour: Behavioural Fundamentals for Marketing and Consumer Policy; Research Method: Observational Research Methods; Advanced Qualitative Research Methods; and Contemporary Issues in Customer Behaviour.Accreditations: The MSc Consumer Behaviour program is approved by the Economic and Social Research Council (ESRC) for studentship funding, as a standalone master's course or as 1+3 funding towards a PhD. Future Careers: Upon completion of the course, students can forge a successful career in a range of industries. It offers career prospects in consumer research, marketing, consulting, customer service, policy roles in private and public sector organisations, and also provides a solid foundation for a PhD.For more information on this course, please visit the official course page: MSc Consumer Behaviour