Masters in Marketing (Sustainable Marketing)

The Master of Science in Marketing and Sustainable Marketing course at Henley Business School offers a unique combination of marketing and corporate sustainability. It is designed to provide cutting-edge knowledge, aimed at enabling future business leaders to fully integrate social and environmental considerations into business decision-making, and enhance long-term business sustainability.Course Content: This intensive course covers the key tools and techniques of marketing, alongside the strategic understanding needed to traverse complex, global environments. Its content includes a deep understanding of marketing and insights into a range of specific aspects like customer behaviour, with a focus on sustainability practices. A significant component of the course is also a business project or dissertation.Key Modules: The key modules of the course are: Strategic Marketing Management, Marketing Research, Sustainable Marketing, Marketing Communications, International Marketing, and Customer Behaviour.Accreditations: The course is dual accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM). This gives students eligibility for exemptions from examinations of these professional bodies.Future Careers: Our previous students are creating meaningful impact worldwide in various roles including Marketing Managers, Brand Managers, Market Insight Analysts among others. This course opens up a variety of career opportunities in marketing and sustainability areas in both local and international organisations.For more information on this course, please visit the official course page.