Masters in Marketing (International Marketing)

The Henley Business School's MSc in Marketing (International Marketing) is a comprehensive master's degree program designed for individuals keen to establish or accelerate a career in marketing. This course provides an in-depth understanding of international marketing, involving specially designed modules that allow students to undertake substantial projects applicable to their organisation or sector. Course Content: The course offers a comprehensive range of compulsory and optional modules, markets and consumer behaviour, global strategic marketing, marketing decision making and more. The curriculum also includes a series of applied elements such as a business simulation exercise and the opportunity to undertake a live consultancy project.Key Modules: The primary modules include Markets and Consumption, Global Strategic Marketing, Marketing Decision Making and Marketing Research. Accreditations: This MSc in Marketing (International Marketing) from Henley Business School is accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM). These accreditations provide exemptions from their qualifications for certain modules. Future Careers: Graduates of the MSc in Marketing (International Marketing) go on to work in various industries such as technology, FMCG, pharmaceuticals, and many more. Job titles include Marketing Manager, Brand Manager, Marketing Analyst, Digital Marketing Executive, among others. For more information on this course, please visit the official course page.