Masters in Digital Marketing

The MSc in Digital Marketing course from Henley Business School provides a blend of theoretical knowledge and practical skills to develop effective and innovative digital marketing strategies. The course explores the complexities of the digital landscape and provides a solid understanding of digital marketing tactics and strategies.Course Content: The MSc in Digital Marketing comprises part-time study over 24 months. It leverages innovative teaching methods including classroom learning, online resources, direct engagement with marketing professionals and practical project work. It begins with compulsory modules that provide a comprehensive understanding of digital marketing fundamentals before moving on to more specific topics.Key Modules: The course includes vital modules such as Digital Marketing, Marketing Strategy and Planning, E-commerce and E-business, Social Media and Web Analytics, and a Digital Marketing Project, which allows students to apply the concepts learned throughout the course in a business setting. These modules provide a comprehensive understanding of the digital marketing landscape.Accreditations: The Henley Business School is triple-accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA), and the European Quality Improvement System (EQUIS), ensuring recognition and relevance globally.Future Careers: With a qualification in MSc Digital Marketing, graduates may find roles in fields such as digital marketing management, social media marketing, content management, SEO management, and more. The skills and knowledge acquired through the course make them attractive candidates for employers in various industries.For more information on this course, please visit the official course page.