BSc Food Business and Marketing with Placement Year

The BSc Food Marketing and Business Economics with Placement Year at the University of Reading is a four-year undergraduate program combining the study of food marketing with an understanding of the business environment and economics. It includes a dedicated placement year where students gain real-life experience in a professional setting.Course Content: The course is spread over four years, with the first two years focused on providing a strong foundation in the principles of marketing, microeconomics, food policy, and business economics. The third year is a placement year where students work in a business-related role. The final year delves deeper into specialized modules related to food marketing and business economics.Key Modules: Some of the key modules in this course include Food Marketing, Business Economics, Food Policy, Consumer Behaviour, Marketing and Society, and Strategic Marketing Decisions. Accreditations: The course is backed by The Chartered Institute of Marketing (CIM) and it provides students the opportunity to gain professional qualifications through the CIM Graduate Gateway scheme.Future Careers: Graduates of this course can expect numerous job opportunities in food-related businesses, marketing, and economics departments of various organizations. Some of the roles include Marketing Manager, Category Manager, Buyer, Product Development Manager, and Market Research Analyst.For more information on this course, please visit the official course page.