BSc Food Business and Marketing with Foundation Year

The BSc Food Marketing and Business Economics with Foundation offered by the University of Reading is a comprehensive program devised to provide students with a strong understanding of marketing and business economics while focusing on the food industry. The course includes a preliminary foundation year which serves as an introduction to the main subject areas, easing students into the rigors of academic study.Course Content: The first year of the course, known as the Foundation Year, covers fundamental principles of Economics, Business, Accounting, and Food Technology. From the second year onwards, students delve deeper into the core areas of Food Marketing and Business Economics. They are educated on topics such as business theory and practice, microeconomic principles, food manufacturing and marketing, and research methods in agriculture, among others. There are also optional modules allowing students to customize their study path based on interests and career aspirations.Key Modules: Some of the key modules in this course include 'Theory and Practice of Business', 'Principles of Microeconomics', 'Food Manufacturing and Marketing', 'Quantitative Methods in Economics', 'Research Methods for agriculture and Food Economics'. Future Careers: The course prepares students for a variety of career paths within the food industry and beyond. They can work in different roles within marketing and sales, supply chain management, food buying, market research and finance sectors. Additionally, they could also opt for further academic studies in the field.For more information on this course, please visit the official course page.