BSc Consumer Behaviour and Marketing with Placement Year

The BSc Consumer Behaviour and Marketing with Placement Year at the University of Reading is a comprehensive degree programme designed to equip students with a deep understanding of crucial business decision-making processes, merged with the study of customer behaviour patterns. This course caters to those interested in the field of marketing and consumer behavior seeking to develop their skills and understanding of the industries.Course Content: Across the course of this degree programme, students get the chance to study a myriad of subjects, including Marketing Research, Consumer Behaviour and Marketing Strategy. During the placement year, students apply their theoretical learning practically, gaining work experience in a relevant industry.Key Modules: This course encompasses various key modules involving foundational understandings like Introduction to Marketing, Accounting and Human Resource Management. Further studies include core subjects such as Marketing Research, Marketing Communications and Consumer Behaviour, experiencing a blend of academic theories and practical applications. Accreditations: The course accredited by the Chartered Institute of Marketing (CIM) includes CIM’s Graduate Gateway. This means the course provides students with one exemption from a CIM Diploma. Future Careers: Graduates from this degree often venture into roles such as marketing executives, market researchers, advertising and sales managers, and work with renowned companies like O2, IBM and Royal Mail, embodying the diverse career prospects this degree offers.For more information on this course, please visit the official course page.