BSc Consumer Behaviour and Marketing with International Foundation Year

The BSc Consumer Behaviour and Marketing course at the University of Reading is an international foundation programme designed for students who want to progress to undergraduate degree study at the University. Delivered by the International Study Centre, this foundation pathway will help you to develop the necessary academic skills, English language competency, and subject-specific knowledge to succeed in your chosen degree. Course Content: The foundation program begins in January and lasts for three terms. Students will develop research and communication skills, study modules specific to business and commercial law, and improve their English language proficiency. The degree course, starting in September, is from the Henley Business School and is focused on consumer behaviour and marketing.Key Modules: In the first two terms, students will study a range of core modules including Personal Development and Communication Skills, Extended Project, English for Undergraduate Study, plus a subject-specific module titled "Business and Law". In the third term, students will undertake a more focused study on their chosen progression degree, in this case, Consumer Behaviour and Marketing.Accreditations: The course is provided by the University of Reading's Centre for Quality Support and Development - Learning and Teaching Services, thereby ensuring quality in content and training methods.Future Careers: After successful completion of the programme and meeting the required grades for progression, students can go onto studying a Business Management related degree at the University of Reading. The key skills developed during the course will be beneficial in a variety of careers, particularly in roles that require market research, branding, and advertising.For more information on this course, please visit the official course page.