BSc Consumer Behaviour and Marketing with Foundation Year

The BSc Consumer Behaviour and Marketing with Foundation at the University of Reading is a full-time course that explores the revitalising connection of marketing and psychology to understand consumer behaviour. It has a foundation year designed for students who do not meet the usual undergraduate entry requirements, but still have the capacity and ability to study this subject. Course Content: The foundation year of this course covers fundamental subjects needed for this course, such as Introduction to Business and Management and Language and Communication. In the following three years, students will study modules that cover a wide range of topics in marketing and consumer behaviour including, among others, Market Research, Marketing Communications, and Consumer Psychology.Key Modules: Some of the core modules include Principles of Marketing, Market Research, Consumer Behaviour, Marketing Communications, Services Marketing, and International Marketing. To portray research findings, students will need to undertake a Marketing Dissertation in the final year.Accreditations: This programme is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body.Future Careers: Graduates from this course may follow a career in advertising, market research, sales, public relations, retailing, and general management. Some of the top employers include Sony, Unilever, Microsoft, and the NHS.For more information on this course, please visit the official course page here.