BSc Consumer Behaviour and Marketing

The BSc Consumer Behaviour and Marketing course at the University of Reading, UK, is designed to equip students with a comprehensive understanding of the theory and application of marketing, with a specific focus on consumer behaviour. This single honours course explores a range of innovative topics including how to understand different consumer groups, create brand loyalty, and develop effective marketing strategies.Course Content: The programme includes modules on the principles of marketing, consumer behaviour, strategic marketing, and a range of optional modules. Students will also conduct individual study for a final marketing project.Key Modules: The course encapsulates various modules like Understanding Consumers; Business Statistics; Introduction to Marketing; Branding; Sustainable Consumption, and more.Accreditations: The BSc Consumer Behaviour and Marketing course is accredited by The Chartered Institute of Marketing (CIM), providing students the opportunity of gaining professional qualifications through CIM Graduate Gateway.Future Careers: Graduates of the BSc Consumer Behaviour and Marketing can pursue careers in marketing, advertising, PR, branding, and market research. This degree can also operate as a stepping stone to postgraduate study.For more information on this course, please visit the official course page.