BSc Business and Management (Marketing) with Study Year Abroad

The BSc Business and Management (Marketing) with Study Year Abroad course at the University of Reading is a dynamic program designed to provide students with an in-depth understanding of business and marketing. This four-year course offers an international perspective, with the opportunity for students to study abroad for a year in one of the partner institutions across the globe.Course Content: The course involves a solid grounding in the key business disciplines during the first year. In the second and final year, students can specialize in areas such as strategy, entrepreneurship, and digital marketing. A significant part of the course comprises a study year abroad, giving students the opportunity to experience a different cultural and learning environment.Key Modules: While specific modules may vary, key areas of study typically include Introduction to Management, Introduction to Marketing, Strategies for Success, Consumer Behaviour, Business Ethics, and a choice of optional modules.Accreditations: This course is approved by the Charted Institute of Marketing (CIM), giving students the opportunity to gain professional qualifications through CIM Graduate Gateway.Future Careers: Graduates can look forward to a wide array of career opportunities in marketing, advertising, public relations, sales, and more. This course will prepare students for entry into organizations operating in commercial, public, and not-for-profit sectors.For more information on this course, please visit the official course page.