BSc Business and Management (Marketing) with Placement Year

The BSc Business and Management Marketing with Placement Year course at the University of Reading prepares students to master the principles of marketing in various sectors, equipping them with the skills and knowledge to tackle real-world business strategies within an international context.Course Content: This undergraduate degree kicks off with an introduction to the key principles of business, management, and marketing. As the course progresses, students are expected to delve into specialized modules which include retail marketing, social media marketing, branding, consumer behaviour, and international marketing. In addition, the highlight of the curriculum is the one-year placement between part 2 and part 3, allowing students to gain real-world professional experience.Key Modules: Some of the essential modules within this course include "Introduction to Management", "Marketing Theory and Practice", "Branding", "Consumer Behaviour", "Entrepreneurship", and "International Strategic Management". These modules have been designed to provide a comprehensive business and marketing education.Accreditations: The course is accredited by the Institute of Chartered Accountants in England and Wales (ICAEW), the Association of Chartered Certified Accountants (ACCA), and the Chartered Institute of Management Accountants (CIMA).Future Careers: Possible career paths for graduates include roles in brand management, market research, digital marketing, sales and marketing management amongst other commercial functions. A number of graduates also choose to establish their own entrepreneurial ventures.For more information on this course, please visit the official course page.