BSc Business and Management (Marketing)

The BSc Business and Management (Marketing) course at the University of Reading provides an opportunity to develop a comprehensive understanding of business and management with a special focus on marketing. The program is designed to empower students with problem-solving skills along with exposure to marketing principles and practices with a hands-on approach.Course Content: The degree course combines core Business and Management modules with specialised modules related to marketing. The course engages students with current debates in business and management, with contextual understanding and development of key skills vital for the prospect of future employment.Key Modules: The key modules of this course encompass a variety of business and marketing-related topics. In the first year, it includes Introductory Microeconomics, Introductory Macroeconomics, and Introduction to Marketing. In the second year, the key modules include International Business Environment and Consumer Behaviour. In the final year, the key modules comprise Branding, Contemporary Issues in Marketing, and a Business & Management project. Accreditations: The BSc Business and Management (Marketing) course is accredited by the Chartered Institute of Marketing (CIM). This recognition provides students with the chance to gain professional qualifications through CIM Graduate Gateway. Future Careers: This degree prepares its graduates for a wide range of possible careers. Many of our graduates choose to go into marketing roles such as marketing executives, product managers, public relations officers and marketing researchers. Potential employers can be advertising agencies, marketing research organisations, or in-house marketing departments of varied organisations.For more information on this course, please visit the official course page.