BSc Business and Management (Data Analytics and Digital Business) with Placement Year

The BSc Business and Management (Data Analytics and Digital Business) with Placement Year is an undergraduate program at the University of Reading which prepares students for a career in the digital, data-driven business world. The course equips students with the latest tools and techniques needed to understand and apply various aspects of business, with a particular focus on data analytics and digital business.Course Content: The curriculum ensures students grasp a thorough understanding of all aspects of management including marketing, human resource management, and corporate financial policy. Students will also gain the requisite knowledge and skills in core data analytics areas such as business statistics, Economics for business, Database systems, Artificial Intelligence, Contemporary issues in digital marketing, and Contemporary issues in digital business. Key Modules: Some of the Key Modules include Introduction to Management, Business Analytics, Digital Business-Entrepreneurship, Digital Marketing, Business Placement, Obligations and Contracts, Financial Management, Data Driven Decisions using SPSS, and Integrated Business Simulation. Accreditations: This course has the prestigious Association to Advance Collegiate Schools of Business (AACSB) and the Chartered Management Institute (CMI) accreditations. As a CMI accredited program, students will receive a Level 5 Certificate in Management and Leadership upon graduation. Future Careers: With the acquired knowledge and skills, graduates can expect employment opportunities in areas such as Business Analysis, Digital Marketing, Management, Data Analysis, Project Management, Consultancy, and Finance. The course can also act as a foundation for postgraduate studies.For more information on this course, please visit the official course page.