BSc Business and Management (Data Analytics and Digital Business)

The BSc Business and Management: Data Analytics and Digital Business course offered by the University of Reading aims to prepare students for a future-led business world. Through this course, students will learn how to use business management knowledge combined with technological insights to effectively improve business practices and make strategic decisions. The course is designed to provide a deep understanding of business management and technology, focusing on critical thinking, decision making, and strategic management.Course Content:During this course, students will study data analytics and digital business along with core management and business subjects. The course consists of both compulsory modules which provide a foundation in business and management, as well as optional modules that allow students to specialise in areas of interest.Key Modules: The course includes modules such as: Introduction to Management, Information Technology for Businesses, Business Economics, Financial Accounting, Marketing Principles and Practice, Management of Business and Applied IT, among others.Accreditations: The course is accredited by the Chartered Institute of IT (BCS, The Chartered Institute for IT), providing a competitive edge in the job market.Future Careers:Graduates of this course could go on to various roles including: Business analyst, data scientist, computer systems analyst, digital project manager, digital marketing specialist, and many more. A wide range of sectors including technology, accounting and finance, public sector and more welcome these roles.For more information on this course, please visit the official course page: BSc Business and Management: Data Analytics and Digital Business.