MSc Marketing in the Creative Industries

The Marketing in the Creative Industries MSc at Queen Mary University of London is a specialized program that combines the practical and academic aspect of marketing with a deep understanding of the creative industries. This course is designed for graduates and professionals, across a wide range of fields, who wish to broaden their career prospects in the creative economy or pursue a career in academia.Course Content: The course comprises three semesters. During the first and second semesters, students will enhance their knowledge on the foundations and latest developments in marketing. The third semester focuses on research, where students can apply the theories and methodologies learned while completing their research dissertation. Key Modules: Key modules in the course include Creative Practitioners, Brands and Branding, Integrated Marketing Communications in Advertising and Public Relations, Marketing Creativity and Innovation, and Contemporary Issues in Marketing.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), providing direct entry to CIM’s Professional Postgraduate Diploma, given completion of a suitable qualification and marketing work experience.Future Careers: This course prepares students for a wide range of careers such as brand management, market insight & analytics, public relations & communications, digital marketing, and marketing consultancies within fashion, film, TV, theatre, music, arts and other creative sectors.For more information on this course, please visit the official course page.