MSc Marketing & Digital Communications

The Marketing and Digital Communications MSc at Queen Mary University of London is a cutting-edge program. This course is designed to provide students with the skills and understanding needed to realise their professional aspirations in marketing and digital communications. Committed to excellence in teaching and research, the School of Business and Management offers unique opportunities for learning and development.Course Content: The course curriculum covers a myriad of important aspects including Marketing Theory and Concepts, Consumer Behaviour, Marketing Strategy, Public Relations, and Research Methods for Marketing. Other topics explored in this course include Advertising, International Marketing, Services Marketing, Non-Profit Marketing, and Marketing Ethics.Key Modules: Key modules include Marketing Theory and Concepts, Advertising Strategy, Digital Marketing and Analytics, Public Relations, Research Methods for Marketing, Applied Consumer Behaviour, Marketing Strategy, and International Marketing.Accreditations: This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and the Chartered Institute of Marketing (CIM). Moreover, Queen Mary is part of the prestigious Russel Group which ensures high teaching and research standards.Future Careers: Graduates of this programme are well equipped for careers in advertising agencies, international marketing, marketing research, public relations, brand management, and digital marketing consultancy. The completion of this course can also open doors in businesses and other organisations where marketing holds a central role in strategic development.For more information on this course, please visit the official course page.