MSc Marketing & Digital Analytics

The Marketing and Digital Analytics MSc at Queen Mary University of London is a course designed to equip students with the skills needed in the digital era. The MSc will provide you with the knowledge of leading marketing theories and tools and how they should be applied in real-world business settings. The programme aims to produce marketers who are able to interpret data and use it effectively.Course Content: The MSc Marketing and Digital Analytics comprises eight compulsory modules, and you will also complete a 15,000-word dissertation enabling you to develop in-depth knowledge around a marketing issue. Key Modules: The course modules include Marketing Strategy, Research Methods, Digital Marketing, Consumer Behaviour, Marketing Analytics, and more. Accreditations: The course is accredited by CIM (The Chartered Institute of Marketing) which is the leading international professional marketing body. As an MSc graduate, you are given significant exemptions from its Professional Diploma.Future Careers: Graduates from the course could go onto various roles in marketing and analytics. They will be equipped with in-demand skills that can be used in roles such as Marketing Managers, Digital Marketing Analysts, Market Research Analysts, SEO Specialists, and PPC Specialists.For more information on this course, please visit the official course page.