MSc Marketing

The Marketing MSc course from Queen Mary University of London provides a comprehensive understanding of marketing theory, consumer behavior, and research methods. It prepares students for careers in marketing by teaching them to apply marketing knowledge and skills in real-world situations. Students will also gain a wide range of skills and knowledge necessary for a successful marketing career.Course Content: This course covers broad topics ranging from Marketing Theory and Practice, Consumer Behaviour, Marketing Research, Brand Management, Marketing Strategy, Advertising and Communication, to Digital Marketing. Key Modules: This course includes six compulsory modules, which are Marketing Theory and Practice, Research Methods in Marketing, Consumer Behaviour, Strategies Marketing B2B, Strategies Marketing B2C, and Dissertation or Project. There are a number of optional modules as well like Behavioural Finance, Marketing in Creative Industries, Advertising and Sales Promotion, and Digital Marketing, amongst others.Accreditations: This course is accredited by the Chartered Institute of Marketing (CIM), the world's leading professional marketing body. As part of this course, students can gain exemptions from certain CIM qualifications.Future Careers: The MSc Marketing sets you up for a successful career in marketing and business. Potential roles for graduates include Marketing Manager, Product Manager, Brand Manager or Market Research Analyst among others. Many graduates also pursue further marketing studies or start their own businesses.For more information on this course, please visit the official course page.