MSc International Marketing and Consumer Psychology

The International Marketing and Consumer Psychology MSc course at Queen Mary University of London is a one-year, full-time program of study. This course provides a deep understanding of the psychological underpinnings of consumers' choices and how they impact marketing strategies. It has been designed to support students with traditional marketing backgrounds, as well as students from various academic backgrounds who wish to understand how psychology affects marketing and spend responsibly at a strategic managerial level.Course Content: The curriculum of this course revolves around an understanding of theories, concepts, techniques, and applications in the business and academic world. By combining theory and practice, it aims to equip students with the necessary skills to apply psychological principles to challenges in the real-world marketing environment.Key Modules: The program is composed of multiple modules including Research Methods in Psychology, Behavioural Economics and Marketing, Consumer Behaviour, Fundamentals of Psychology, and International Marketing Strategy, to name a few.Accreditations: This course is accredited by the Institute of Data & Marketing and includes an IDM qualification; the Award in Digital Copywriting.Future Careers: Past students who have graduated from this degree have found positions as marketing managers and marketing analysts in global companies, public relations, and global advertising agencies. Additionally, some have continued in advanced research studies within academia.For more information on this course, please visit the official course page.