MSc International Marketing and Business Strategies

The International Marketing and Business Strategies MSc at Queen Mary University of London is a specialized course, designed to provide in-depth knowledge and understanding of international marketing and business practices. Students will engage with real-world business cases, strategic business simulations and will learn how to apply marketing theories to real-world business scenarios.Course Content: This course involves a substantial research component, where students can specialize in particular areas of interest within the international marketing and business strategies. It covers areas like marketing strategy, digital marketing, international business, negotiation and cross-cultural communication, and entrepreneurship.Key Modules: The course consists of various modules including International Marketing Strategy, Marketing Analytics, Digital Marketing and Social Media, International Business Strategy, and Entrepreneurship and Innovation. The program also offers a module in Strategic Negotiation for international business.Accreditations: Not mentioned.Future Careers: This course prepares students for roles in various sectors such as marketing management, marketing consultancy, business development, product development, brand management, customer service, business consultancy, and academia. With this degree, graduates can continue their career trajectory in multinational corporations, start-ups, consultancies, and even non-profit organizations.For more information on this course, please visit the official course page here.