BSc (Hons) Marketing and Management

The BSc Marketing and Management programme at Queen Mary University of London is a three-year course that merges the concepts of marketing and management, with an emphasis on assisting prospective students in becoming effective professionals in international marketing and business. The degree equips students with the ability to understand and make strategic decisions in relation to marketing, while developing essential managerial skills.Course Content: The programme combines studies on consumer behaviour, marketing research, and business strategy, along with accounting, human resources, and project management. The course tackles the influence of global trends like technological advancements and changing consumption patterns on marketing strategies and management principles.Key Modules: Core modules include Introduction to Marketing, Human Resource Management, Consumer Behaviour, Organisational Behaviour and Leadership, Marketing Research, Strategic Management, International Marketing and more. A work placement initiative is also included in the curriculum which is designed to provide practical experience.Future Careers: Upon completion of the programme, students can expect a wide variety of career options in sectors such as sales, marketing, human resources, advertising, retailing, market research, tourism and operations management. Graduates also find employment in public, private and voluntary sectors, as well as non-profit organisations.For more information on this course, please visit the official course page.