MSc International Management

The International Events Management Postgraduate Course at the University of the West of Scotland is an intensive, industry-focused program that prides itself on being globally relevant by addressing current issues related to strategic management, event design, event marketing, and more. This course provides students with comprehensive knowledge and practical experience, preparing them for a successful career in the dynamic field of international events management. Course Content: The course allows students to understand and respond strategically to the demands of the international events industry. It is divided into three key aspects: Trimester 1 focuses on understanding the event industry and marketing; Trimester 2 emphasizes on strategic and operational management; and Trimester 3 is a research project/dissertation. Key Modules: The course includes key modules such as Understanding the Events Industry, Event Design and Production, Strategic Event Management, Marketing Planning, Project Management for the Events Industry, and Research Methods. The final module is a dissertation or research project, where students can apply their knowledge to a real-world scenario.Future Careers: Graduates of this course can potentially step into a broad range of roles within the events industry, both domestically and internationally. Some of the interesting positions include Event Manager, Event Coordinator, Events Marketing Manager, and Event Consultant.For more information on this course, please visit the official course page.