MSc Digital Marketing

The Digital Marketing postgraduate course at the University of the West of Scotland (UWS) aims to equip students with the theoretical knowledge and practical skills necessary to thrive in a rapidly evolving, highly competitive digital marketing environment. This course is suitable for graduates and experienced practitioners looking to enhance their skills or gain insight into digital marketing strategy and planning. Course Content: The course covers a wide range of topics that incorporate digital marketing strategy and planning, digital marketing communications, digital marketing analytics and strategic branding. It also includes a marketing project and dissertation to apply the theory to real-world marketing situations.Key Modules: Key modules include Digital Marketing Strategy and Planning, Digital Marketing Communication, Foundations of Marketing, Marketing Analytics, Strategic Branding and Masters Dissertation/Marketing Project.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM) and Institute of Data & Marketing (IDM), providing graduates with exemptions from certain modules when they undertake CIM or IDM qualifications.Future Careers: Graduates have the potential to venture into a variety of dynamic roles ranging from Brand Management, Advertising agencies to Digital Marketing Consultancy. The course also enhances skills applicable to roles in non-profit, government, and private sectors which seek digital marketing expertise. For more information on this course, please visit the official course page.