BA (Hons) Business & Marketing

The Business & Marketing program offered by the University of the West of Scotland (UWS) is designed to equip students with the knowledge and skills necessary for success in various marketing operations and business environments both locally and globally. The course is enriched with theoretical concepts, practical applications, and various opportunities for students to work with the industry on real-life situations.Course Content: The course curriculum encompasses many areas including business marketing, statistics & marketing analytics, business law, financial & management accounting, marketing strategy, consumer behaviour, branding, and digital marketing.Key Modules: Some of the core modules incorporated in the course are in the areas of International Business Environment, Marketing Practice and Theory, Global Business Challenges, Business Research Methods & Skills, Business Simulation, E-Marketing and Social Media, and Strategic Marketing Management.Accreditations: The course is fully accredited and recognized by the Chartered Institute of Marketing (CIM), providing students with exemptions from certain CIM qualifications upon successful completion of the degree.Future Careers: Graduates from this program typically go on to secure positions within a wide range of businesses and public sector organisations in roles such as Marketing Executive, Marketing Manager, Brand Manager, Sales Manager, Business Analyst, and Marketing Consultant.For more information on this course, please visit the official course page here.