MSc Social Media and Management

The MSc Social Media and Management course at the University of York provides a comprehensive understanding of social media and its integration into businesses. It equips students with industry-led practical skills by underscoring the importance of social media strategies, content, and analytics in business. This postgraduate course draws on the expertise of the York Management School and the Department of Computer Science to offer a unique interdisciplinary perspective.Course Content: The program covers the use of digital and social media platforms and the software systems that support them. It focuses on opportunities and challenges that these technologies present, and their role within an organisational and business context. Students will learn how social media is used in a corporate setting, enabling them to use, design, manage, and measure social media in a commercial context.Key Modules: Some of the core modules included are "Marketing Strategy", "Social Media Strategy and Management", "Software Systems for Social Media", "Social Media in Organisations", and "Digital Marketing". Besides, there are several optional modules students can choose from, according to their interests and career objectives.Accreditations: MSc Social Media and Management course at the University of York is accredited by the British Academy of Management (BAM) and the European Foundation for Management Development (EFMD).Future Careers: After completion of the MSc Social Media and Management course, the wide-ranging and practical nature of the teaching would make graduates employable in roles as diverse as social media managers, business developers, digital marketing executives, management consultants, and roles in PR, communications, and brand management.For more information on this course, please visit the official course page.