MSc Global Marketing

The MSc in Global Marketing at the University of York is a postgraduate course that provides students with a deep understanding of international marketing. The course enables students to study marketing in different geographical areas, gain practical experience, and develop skills necessary to succeed in a fast-paced, international marketing environment. Course Content: The course offers a blend of rigorous training in core marketing disciplines and opportunities for specialisation. It covers topics like global strategy, market research, digital marketing, and branding. The curriculum also includes field trips, practical projects, and simulations to boost the student's analytical thinking.Key Modules: The key modules of this course are Principles of Marketing, Global Marketing Strategy, Digital Marketing and Social Media Strategy, Research Methods for Marketing, Consumer Behaviour in a Global Context, Market Analysis, Global Marketing Management, Marketing Communications, and Brand Management. Future Careers: With this course, students can pursue careers in many sectors including consumer goods, retail, luxury goods, and services. The alumni found job opportunities in roles like Marketing Manager, Digital Marketing Analyst, Brand Manager, etc., in renowned companies around the globe.For more information on this course, please visit the official course page.