MA Social Media and Social Research

The MA in Social Media & Social Research offered by York University combines the study of digital social media with social research methods. This unique course is innovative, interdisciplinary and industry-responsive, providing comprehensive instruction in how to meet the challenges and seize the opportunities of social media and big data digital research. It offers a mix of core and optional modules, together with a dissertation that gives students an opportunity to research social media topics in depth.Course Content: The program primarily focuses on how to apply social research and sociological theory to the study of digital social media. An in-depth exploration of how digital software can be used to collect, clean, analyse and visualise big data derived from social media platforms is conducted. It also provides insights on how big data is transforming politics, social relationships, and the private self, the ethical challenges posed by big data digital research, and the future of social media and digital research.Key Modules: Core modules include Information, Society and Social Analysis; Sociology of the Information Age; Digital Methods: Data Analysis of Digital Lives; and Dissertation. In addition, a range of optional modules are offered, from which students can select two.Future Careers: The course opens up a range of exciting career opportunities including social and digital media management, digital data analysis in a range of industry and policy contexts, online community management, and social and digital media research.For more information on this course, please visit the official course page.