MA Music, Management and Marketing

The MA in Music Management and Marketing at the University of York blends practical skills with critical reflection. The course is designed to prepare individuals for various careers in the music industry with an emphasis on strategic, critical, and organisational skills.Course Content: The course delivers an extensive exploration of managing music businesses and organisations, marketing strategies and practices and legal aspects of the music industry. It involves examining digital technologies in music consumption, the role of the audience, creative entrepreneurship and developing an academic understanding of cultural products.Key Modules: The programme includes key modules like Understanding the Music Industries, Music Management and Marketing, Law and the Music Industry, and Independent Project. It also offers optional modules such as Music and Rights, Audiences and Consumption, Music in Education Contexts and Festivals, Events and Creative Cities.Future Careers: With an MA in Music Management and Marketing, graduates are prepared for a range of careers in the music industry such as artist management, music marketing, record labels, working in live music, music publishing, music PR, and many more roles.For more information on this course, please visit the official course page.