BSc (Hons) Marketing (with a year in industry)

The BSc in Marketing from the University of York consists of a stimulating and challenging multi-disciplinary curriculum designed specifically to equip students with the skills needed for a successful career in marketing. This course offers a blend of theoretical and practical applications, blending traditional marketing techniques with digital tools and strategies.Course Content: The course spans over three years and combines a broad range of compulsory and optional marketing modules; including but are not limited to digital marketing, consumer behavior, brand management, marketing research, and strategic marketing. The variety offered within this program allows students to tailor their degrees according to their individual preferences and career aspirations.Key Modules: Some of the key modules that students will get to explore include Introduction to Marketing, Marketing Research, Digital Marketing, Advertising and Brand Management, and Consumer Behavior. In the third year, students undertake a dissertation - a substantial piece of independent research, on a marketing topic of their choice, under the guidance of a subject specialist.Accreditations: This Marketing course at the University of York is accredited by the Chartered Institute of Marketing (CIM). This accreditation assures students that the course meets high academic standards and provides them with a respected professional qualification upon graduation.Future Careers: The knowledge and skills gained from this program offer a pathway to a multitude of careers within the marketing industry. Graduates from this course have pursued roles in sectors such as advertising, PR, brand management, digital and social media marketing, market research and more. For more information on this course, please visit the official course page.