BSc (Hons) Marketing

The BSc Marketing course offered by The University of York is a comprehensive program designed to provide students with a strong foundation in the principles of marketing. The course integrates theoretical knowledge with practical skills, aided by interactive lectures, case studies and guest speakers from the industry. Course Content: The program curriculum comprises three tiers – Foundation tier, Pathway tier and Advanced tier – each progressively building up on the student’s understanding of marketing. Students will get the opportunity to learn about key marketing concepts, research methods, international marketing and strategic management.Key Modules: In addition to the above, some of the distinctive modules in the program include Principles of Marketing, Marketing Communications, Buyer Behavior, International Marketing, and Market Research.Accreditations: This course is recognized by the Chartered Institute of Marketing (CIM), the leading international body for Marketing & Business Development. Special mention was made of the quality of teaching and assessment methods by CIM.Future Careers: The course is career-focused, designed to prepare students for a successful career in the marketing field. It equips students with the knowledge and skills required for careers in various areas like advertising, marketing research, public relations, sales and more. The graduates have employment prospects in many leading international and domestic companies.For more information on this course, please visit the official course page.