MSc Marketing

The MSc Marketing course at Royal Holloway, University of London is a specialist course designed for students seeking a dynamic and innovative marketing profession. This stimulating course fosters critical understanding of contemporary marketing theories and how to apply them. Course Content: The course provides a comprehensive understanding of the role and value of marketing in a contemporary business model as well as an in-depth insight into consumer behaviour. Students are also equipped with the necessary skills to devise and manage marketing campaigns and strategies effectively and responsibly. Key Modules: The core modules include Marketing Theory and Practice, Marketing Communications, Branding and Consumer Behaviour. Students also have a choice from a range of elective modules such as International Business Strategy, Business Ethics and Entrepreneurship in Context. Accreditations: The MSc Marketing course is accredited by The Chartered Institute of Marketing (CIM), acknowledging the quality and relevance of the course content in training aspiring marketing professionals.Future Careers: Graduates from this course are stakeholders in many influential global organizations. They have used their acquired skills and knowledge to establish successful careers in various dynamic sectors such as branding, marketing management, advertising, sales and market research. For more information on this course, please visit the official course page.