MSc Digital Marketing

The Digital Marketing MSc at Royal Holloway, University of London is a postgraduate course designed to instil students with the technical and strategic skills necessary to manage online marketing campaigns. This course is built on the principles of strategic marketing management, including important areas such as marketing communications, consumer behaviour, and business operations, with a specific focus on digital marketing.Course Content: The full-time course is structured to be completed over one year, consisting of two semesters of teaching, followed by a dissertation project. The teaching semesters include topics like strategic marketing management, marketing analytics, online marketing, and others, to build a comprehensive understanding of digital marketing. In addition, students also undertake a final dissertation project applying their learning on real industry challenges.Key Modules: Throughout the course, students will explore modules such as Digital Marketing, Marketing Communications, Marketing Analytics, Consumer Behaviour, Online Marketing, Business Operations, and Strategic Marketing Management.Accreditations: The Digital Marketing MSc is accredited by the Chartered Institute of Marketing (CIM). Graduates from this course will have exemptions from certain CIM qualifications, providing a faster route to professional recognition.Future Careers: The course aims to prepare students for careers related to digital marketing and e-commerce roles. Graduates are hired in positions such as digital marketing manager, SEO analyst, brand manager, marketing analyst, digital marketing consultant, and other similar roles. Additionally, many alumni have also successfully established their own digital marketing agencies.For more information on this course, please visit the official course page.