MSc Digital Business

The Digital Business MSc course offered by Royal Holloway, University of London is a comprehensive, modern program designed to educate students on the management practices and strategies that drive profitable business in today's digitalized world. It combines the rigor of a traditional business programme with the deep understanding needed for the complexities of a digital environment.Course Content: This 1-year program teaches students how companies can leverage digital business models and techniques to stay competitive in an increasingly digital world. Topics covered include digital strategy, digital marketing, big data, cloud computing, and social networking. Key Modules: Key modules include Managing Digital Business, Strategy and Practice in Digital Business, Understanding Business and Management Research, Understanding the Digital Economy, and more. Accreditations: This program forms part of the School of Business and Management's AACSB accreditation. Future Careers: After completing this course, students will have a variety of career options available to them, serving in roles such as digital business analysts, IT managers, project managers, product managers, and digital marketing managers, in sectors that highly value digital skills such as the tech industry, financial services, and marketing agencies. For more information on this course, please visit the official course page here.