MSc Marketing

The MSc Marketing course offered by the University of Bath provides an in-depth study into the multi-faceted world of marketing with a strong focus on practical skills and international perspective. It's designed to equip students with the skills and knowledge necessary to perform at a high level in any marketing role.Course Content: This course offers comprehensive coverage of essential marketing topics such as Brand Management, Advertising and Sales Promotion, and Consumer Behaviour. Alongside these, students will have the opportunity to choose from a variety of optional units including Strategy and International Business, Product Design and Business, and Marketing Communications. This allows the customization of the programme to align with individual career aspirations.Key Modules: Some of the core modules in this course include Marketing Strategy, Consumer Research, Foundations of Marketing and Quantitative Methods for Business and Management. Optional modules such as Marketing and Society and Digital Marketing and Social Media allow for further specialization in areas of interest.Accreditations: This programme is accredited by the Chartered Institute of Marketing (CIM), which ensures the curriculum is industry relevant and provides students with a qualification that is internationally recognised.Future Careers: Upon completion of this course, graduates can look forward to careers in a range of sectors like Marketing Management, Market Research, Brand Management, and Advertising. The programme aims to prepare students for key roles within marketing, providing a strong foundation for career growth and progression.For more information on this course, please visit the official course page.