MSc Digital Marketing Leadership

The MSc Digital Marketing Leadership course at Buckinghamshire New University is aimed at individuals seeking to gain a deep understanding of digital marketing, equip themselves with tactical as well as strategic skills applicable in the digital marketing environment.Course Content: The course provides knowledge on the integration of digital marketing strategies to businesses. You will gain an understanding of customer insights, marketing strategies, digital and social media marketing, project management and leadership, along with an Arts-based practice module.Key Modules: Some key modules include Principles of Digital Marketing, Enabling Technologies for Digital Marketing, Customer Insight & Engagement, Digital & Social Media Marketing Practice, Leadership, Project Management, and Dissertation.Accreditations: The university doesn't provide specific accreditations for this course.Future Careers: Completing this course can lead to job roles such as Digital Marketing Manager, Marketing Analyst, Digital Project Manager. Graduates can work across a range of sectors such as retail, finance, technology or in a marketing agency.For more information on this course, please visit the official course page.