BA (Hons) Marketing and Media Communications

The BA (Hons) Marketing and Media Communications course offered at Buckinghamshire New University combines theoretical approach with practical understanding to help students build a comprehensive viewpoint on marketing and media. This full-time, three-year undergraduate programme delves deep into the world of marketing and media, offering a solid foundation of knowledge and skills that are key to both fields.Course Content: The degree programme provides a robust grasp of various aspects of marketing and media such as understanding consumer behaviour, international marketing, and digital marketing. Students will also get the chance to explore music marketing, video production, corporate identity and branding, social marketing, and operating an agency.Key Modules: The modules within this course include Consumer Behaviour, Business Decision Making, Managing and Understanding the Economy, Fundamentals of Marketing, and Communication in Practice. The final year concentration modules include Strategic Brand Management and Contemporary Issues in Marketing and Media.Future Careers: With a degree in Marketing and Media Communications, graduates have a wide scope of job prospects. They can join the corporate sector as Marketing Executives, Brand Managers, Media Planners or Digital Marketing Specialist. Additionally, they can also join public relations departments, advertising agencies, and media organizations. The course equips students with the necessary skills to excel in the field of marketing and media.For more information on this course, please [visit the official course page](https://www.bucks.ac.uk/courses/undergraduate/ba-hons-marketing-and-media-communications).