BA (Hons) Marketing

The BA (Hons) Marketing course at Buckinghamshire New University offers a blend of theory and practice, preparing students for a successful career in the dynamic field of marketing. It combines a comprehensive grounding in the theory and principles of marketing with practical, career-oriented skills and provides opportunities for professional placements.Course Content: The program covers a breadth of marketing disciplines, including brand management, advertising, consumer behaviour, digital marketing, public relations, research methods for marketing, and strategic marketing management among others. Students can also engage in a marketing work placement for experience.Key Modules: Some of the key modules include Professional Practice, Marketing Insights, Marketing Management, Digital Marketing & Social Media, Contemporary Marketing Practice and Integrated Marketing Communications.Accreditations: Buckinghamshire New University is a Chartered Institute of Marketing (CIM) Graduate Gateway University, which means that students will gain significant exemptions from CIM professional qualifications. Future Careers: The BA (Hons) Marketing course equips students for careers in various facets of marketing including marketing communications, digital marketing, advertising and promotions, brand management, public relations and more. For more information on this course, please visit the official course page.