BA (Hons) Fashion Promotion and Communication

The BA (Hons) Fashion Promotion and Communication course offered by Buckinghamshire New University is a dynamic program that challenges students to push creative boundaries in fashion. The course equips learners with the skills needed to promote and communicate fashion in a global context, focusing on visual communication, brand management, consumer behavior, and multimedia platforms. Students will also have the opportunity to engage with industry professionals, work on live client briefs, and gain invaluable practical experience through work placements. Course Content: The course combines theory and practice, enabling students to gain practical insights into the fashion industry. This includes creating visuals and multi-platform content, producing stylish and effective marketing strategies, as well as understanding consumer habits. Other important areas covered by this program are trends in digital and social media, effective public relations, and understanding the consumer market. The course also includes an opportunity for students to complete a work placement, providing first-hand industry experience.Key Modules: The main modules of the course comprise Visual Communication, Brand Management, Consumer Behaviour, Multichannel Fashion Retailing, Fashion Promotion, and a Major Project in which students will apply what they've learned to create a comprehensive body of work.Future Careers: Upon completing this course, students may find careers in several areas of the fashion industry including Fashion Promotion, Marketing & PR, Visual Merchandising & Display, Digital Media & Social Networking, Event Management, Styling & Art Direction, and Trend Forecasting.For more information on this course, please visit the official course page.