MSc Strategic Marketing

The MSc Strategic Marketing course offered by Swansea University provides a broad understanding of the principles and theories of marketing to ensure that students are well-equipped with key marketing skills in today's competitive global environment.Course Content: The course is designed to expose its students to current marketing trends and modern digital marketing practices. It covers a wide range of topics including Marketing Strategy, Marketing Research, Consumer Behaviour, Promotion Management, and more. The course provides practical and theoretical understanding of the marketing process, applied within a global context.Key Modules: Some of the key modules include Principles of Marketing, Marketing Analysis & Decision, Marketing Strategy, Global Marketing, Consumer Psychology, Multi-Platform Marketing, and Managing Corporate Reputation among others. Accreditations: The MSc Strategic Marketing is accredited by the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS). This means that the course meets the highest professional standards for studying Marketing in the UK. Future Careers: After successfully completing the MSc Strategic Marketing, students can expect a wide range of career opportunities in Marketing Management, Market Research, Brand Management, Product and Category Management, Customer Relationship Management, and Marketing Consultancy among others. The course also paves the way for further academic studies in marketing.For more information on this course, please visit the official course page.