MSc Management (Marketing)

The MSc Management (Marketing) programme at Swansea University is a specialist marketing management course designed for graduates who aspire to leadership positions in marketing and management. The one-year programme offers comprehensive training in marketing theories and research methodologies, enabling students to build a successful career in marketing and management. Course Content: The course content is designed to develop understanding and critical evaluation of key areas of marketing such as consumer psychology, marketing planning, strategy and analysis, behaviour, and marketing management. It offers in-depth coverage of essential business and marketing principles and practices.Key Modules: Key course modules include Marketing Research, Marketing Strategy and Decisions, Consumer Psychology, and Strategic Marketing Management, among others.Accreditations: The course falls within the School of Management at Swansea University, which is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Future Careers: The MSc Management (Marketing) programme prepares students for leadership roles in the diverse and dynamic marketing industry. Swansea University's dedicated career service works extensively with students to enhance their employability skills, linking them with employers and offering workshops to improve soft skills.For more information on this course, please visit the official course page. MSc Management (Marketing)