BA Hons Public Relations and Media

The BA (Hons) Public Relations and Media programme at Swansea University engages students in a comprehensive exploration of the theoretical and practical implications of public relations and media. The course leverages the expertise of industry professionals and leading academics to provide an educational experience that is not only enriched with contemporary knowledge but also linked directly to the industry's lifeblood.Course Content: The BA (Hons) Public Relations and Media course at Swansea University focuses on important aspects of public relations and media, including their evolution, their cultural and societal impacts, and their roles in today's digital age. Throughout their studies, students gain exposure to key concepts, strategies, and techniques required for effective PR and media management. They also participate in practical workshops, real-world case studies, and other interactive learning activities to hone their skills and enhance their understanding of the subject matter. Key Modules: The course comprises a blend of mandatory and optional modules, all of which link to different aspects of public relations and media. Key modules may include Introduction to Public Relations, Media and Communication Studies, Digital PR and Advertising, Digital Media Law, Crisis Public Relations, and Broadcast Journalism. The optional modules allow students to tailor their degree to their individual career goals and interests. Future Careers: Upon completion of the course, graduates possess the necessary knowledge and skills to excel in a variety of careers within public relations, media and other related sectors. Potential career paths may include PR consultant, media planner, advertising executive, market researcher, digital marketer, multimedia specialist, copywriter, social media manager, etc. There are also further study options available to graduates in public relations, media, and other related subjects. For more information on this course, please visit the official course page.