MSc Tourism Marketing Management

The MSc Tourism Marketing Management course offered by Bournemouth University is designed for students who wish to develop a deep understanding of marketing theory and practice in the context of tourism and hospitality industries. This full-time program lasts for 1 year and provides an international perspective on tourism as a significant economic factor.Course Content: The course curriculum covers core aspects of marketing and tourism, including principles of marketing, international marketing, tourism and hospitality marketing, destination management, strategy and leadership, and digital marketing.Key Modules: The course comprises important modules including Understanding Tourism & Hospitality Markets, Marketing Principles, Tourism & Hospitality Marketing, Research Methods, Marketing Strategy & Leadership, Destination Management and Digital Marketing. A dissertation or consultancy project work is also offered in the final trimester.Accreditations: The MSc Tourism Marketing Management course is accredited by the Tourism Management Institute (TMI) and graduates will be eligible for direct entry to the examination of the Institute of Travel & Tourism and will be eligible for membership of the Institute of Hospitality.Future Careers: After successful completion of the course, graduates may go on to work in a range of roles within tourism, hospitality, or service sector organizations. Some may even start their own businesses or return to an existing family business.For more information on this course, please visit the official course page.