MSc Marketing Management (Retail)

The MSc Marketing Management course offered by Bournemouth University is a master's degree program that aims to equip students with an in-depth knowledge of marketing management. This course helps students expand their knowledge base, heighten their problem-solving skills and strategic decision-making abilities, providing a platform to kick-start their career in marketing management.Course Content: The course is composed of modules that introduce students to various aspects of marketing management including creating marketing plans, developing advertising campaigns, and studying customer behaviour. The course offers practical learning with real life case study, enabling students to work on live marketing projects.Key Modules: Some of the important modules of the program include Consumer Behaviour, Marketing Communications, Global Marketing, Digital Marketing, Marketing Strategy, and Planning among others.Accreditations: The course is accredited by the Chartered Institute of Marketing (CIM), providing a pathway for students to gain a professional qualification alongside their studies.Future Careers: This course offers an excellent base from which to commence a career in marketing management. Graduates of this program work in a wide range of roles, including Marketing Manager, Market Research Analyst, Digital Marketing Specialist, and Communication Coordinator among others.For more information on this course, please visit the official course page.