MSc Marketing Management (Digital)

The MSc Marketing Management in Digital course offered by Bournemouth University is a one-year, full-time program that is developed for students who want to add a cutting-edge advantage to their Marketing Management career. The course includes digital marketing complexities and challenges, enhancing student's critical awareness and skills in strategic marketing, customer relationship management, and more.Course Content: The MSc in Digital Marketing Management course contents aims to provide students the needed skills for marketing management field. The coursework includes learning about the key principles of digital marketing, strategic marketing concepts, developments in marketing tools, and techniques in a digitally-enabled business environment. Integrated Marketing Communication, International Corporate Finance, Marketing Strategy, Corporate Branding Strategies, and Managing Brand Influence are some of the core modules. Key Modules: The course includes modules such as: Principles of Digital Marketing, Integrated Marketing Communications, Corporate Branding Strategies, Managing Brand Influence, Internet Distribution Management, and Strategic Marketing Concepts.Future Careers: The program is designed to equip students for possible future roles like Marketing Manager, Advertising and Promotions Manager, Digital Marketing Specialist, Brand Manager, Product Manager, Media Planning Manager, Public Relations Manager among others.Accreditations: This course is accredited by CIM (The Chartered Institute of Marketing), an internationally recognised organisation, thus, offering students the opportunity to graduate with dual award.For more information on this course, please visit the official course page.